After capturing the viewers’ attention with the
TV drama ‘Sapana Baabul Ka…Bidaai’, Star Plus extends its prime time fiction line-up with the premiere of Dabur Vatika Hair Oil’s ‘Yeh Rishta Kya Kehlata Hai’ on Jan. 12.
Produced by Rajan Shahi’s Director’s Kut Production, ‘Yeh Rishta Kya Kehlata Hai’ is a story finding love after an arranged marriage. Intertwined with Indian culture and simplicity, the story resonates with Star Plus’s ideology of building family values in a society that is witnessing breakdowns in its cultural fabric. ‘Yeh Rishta Kya Kya Kehlata Hai’ seeks to re-establish traditional marital ties to strengthen the fabric of Indian society.
Senior Creative Director, Vivek Bahl, said: “‘Yeh Rishta Kya Kehlata Hai’ seeks to build the concept of love within the traditional setting of an arranged marriage. It creates a quintessential contrast to the world around us where marriages, once considered sacrosanct in our society, are losing their sanctity and turning into relationships of convenience. Star Plus is the epitome of a family channel upholding the tenets of a values-based society and is reflected in Akshara’s trials, tribulations and evolution from a young girl to a responsible member of a family in the show.”
What to expect:
The story revolves around Akshara a shy, obedient daughter who has been brought up like a princess in a traditional Marwari family. She has a very protective upbringing and is yet to discover a life beyond her overprotective mother, her disciplinarian father and her loving grandmother.
The moment of marriage arrives and Akshara experiences emotions beyond those that she is familiar with. Marriage catapults her into a plethora of new relationships, emotions and a new environment. She discovers love, which eventually helps her stride through all trials and tribulations. The story is her journey from being the ideal daughter to a person striving hard to understand her new situation to move towards falling in love with her husband.
Hina Khan plays Akshara and she will be supported by veterans like Vinita Malik, Sanjeev Seth, Lata Sabharwal and Amardeep Jha.
‘Yeh Rishta Kya Kehlata Hai’ premieres on Jan. 12 at 9.30pm on Star Plus.