Star plans to sign up with a series of online platforms to make its content available on line. Star India Pvt Ltd, India's announced its tie-up with Nautanki.tv, India's online video channel to bring their collection of channels to a wider audience on the Nautanki.tv platform. This platform extends to other online destination sites via a network of over 6000 widgets placed on its partner websites. Through this arrangement, Star TV content will be available to users on demand in the online space.

Speaking on this launch, Ajay Vidyasagar, President, Star India Pvt Ltd, said, "This tie-up with Nautanki.tv gives us a new medium to take our content to viewers in India and across the world and add value to our advertisers."

Sunil R Nair, CEO Nautanki.tv said, "Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers an opportunity for television networks like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience."

Star Interactive is a key player in the online entertainment space. It houses the Star Network's websites and key show micro sites covering News and Features, Games and Downloads, Forums and Videos. Star Interactive has also done a beta launch of the film portal www.starboxoffice.com.