Completing the 'Mission' triology, Nat Geo returns with its biggest Mission property - Nat Geo Mission Navy: Lehron Ke Sartaj wherein the channel has collaborated with the Indian NAvy for its latest mission property and is now all set to embark on a journey on the high seas with battle stations and live weaponry, for the mission of a lifetime.
The press conference, held on Saturday was truly a one of a kind keeping in mind the mission property. Held in the high seas, aboard INS Mysore, the media was taken through what a life on the sea is all about. Opening its doors to the civilians, the press meet saw Admiral Sureesh Mehta, Chief of Naval Staff and Nikhil Mirchandani hold fort whilst the media were given a run down on what Mission Navy is all about.
"Facts and details about the Indian Navy are largely unkonw to the people of our country. And it gives us great pleasure to welcome the National Geographic Channel cameras aboard our vessels to capture the world of Indian Navy and present it to the audiences through Mission Navy."
MD, Nat Geo, Nikhil added, " Mission properties are beyond simple properties. These are properties which make us proud to be Indians. With the latest showcase, we bring you the biggest Mission showcase - bigger than our Mission Udaan which was in tandem with Indian airforce and Mission Everest - with Indian Navy."
Jocularly he added, "Life at the sea is not all glitz and glamour. It is a 24/7 grind. Alien environment...calm and serene one day, choppy water and storm the next day, it is a challenging life and we are bringing this docu reality show which would capture the spirit of Naval life and carry it into the drawing rooms."
Has the Mission showcase come into play because of the dwindling admission into Naval schools? Admiral Sureesh Mehta answered our question, "In this day and age, we cannot remain isolated from the public. We need to make the nation feel for us. And there are no monetary gains for the Indian Navy neither are we considering any other
channel."
Ofcourse, we do our bit for Doordarshan, but the Nat Geo showcase is a whole different ball game. It's more in tune with what young Indians are watching.
Nikhil Mirchandani added, "This showcase would be an eight episode series and would kickstart after the Navy Day. Interested participants can register online for the Mission on ground selection by simply logging on to www.natgeotv.co.in or sending MISSION via SMS to 57827."
Who can participate...anyone above the age of 18, Indian national and someone who is physically fit. Online registrations would close 5 days before the on ground selection, which would be organised in Delhi on October 12th, Bangalore on October 19th and Mumbai on October 26. All participants would undergo an interview round followed by rigorous training to test their physical and mental attributes. 15 semi finalists would be narrowed down to 5 who would get on board the Destroyer and spend 45 days on the ship.
Given the recent spate of terrorism, would a showcase of this kind be an invitation for nefarious agents to weave in their tentacles was a concern raised by the members of the media. To which, both the Admiral and Nat Geo head honcho said, " We would be highly cautious of what we want to showcase on television. But, even at the entry level, we would run thorough background checks. "
Rajesh Sheshadhari, VP, Content said, "The Mission properties are very expensive properties. That's one of the reasons you see them spaced out over the years. But, what we promise is a one of a kind showcase. This is what reality showcase is all about."
Nat Geo, India is aggressive in local content. Currently, their showcases, The Monkey King and Reign of Terror - post the Delhi bomb blasts are riding the wave. But, Mission Navy is indeed their larger than life property and all eyes are trained to the show. Who amongst the five Indians would ride the helm of a destroyer and walk away with the crown?