Where are we headed?

Where are we headed?
by Meenakshi Shankar
May 13, 2008, Mumbai

..in all this hoopla, where's the cricket, dude? With due credit to the channels, they are trying. They gave us saas-bahu and then decided, jeez, "My family cannot watch this...so how in the world, can I expect the audience to lap this up?" So they packed their bags and moved into the reality space. And the trend caught our TV industry by storm. The jhatkas, the matkas, the tantrums, the tears, the Bollywood bandwagon - anything that would get the TRP ringing. And when a show does not click, there's no hesitation in axing the show.

But, can you blame them? Because according to the upper echelons, they are doing it for you, so that you can get what your little heart desires.